“The insights from Eyetracked’s analysis were invaluable. We gained a precise understanding of how our customers interacted with our displays, leading to measurable improvement in engagement and satisfaction.”
John Taylor
Founder
“The insights from Eyetracked’s analysis were invaluable. We gained a precise understanding of how our customers interacted with our displays, leading to measurable improvement in engagement and satisfaction.”
John Taylor
Founder
Eyetracked partnered with Mum’s Whole Food, a leading organic grocery retailer, to conduct a comprehensive in-store eye-tracking performance audit. Using our VPS smart glasses, we monitored real customer journeys to uncover how shoppers navigated aisles, interacted with promotional displays, and focused their visual attention within key product zones. The analysis revealed underperforming shelf areas and inefficient signage placement that diverted attention away from high-margin products. By re-designing visual layouts and repositioning display points based on gaze-heatmap data, the client achieved a 17% uplift in product engagement and a noticeable improvement in overall dwell time. This project demonstrates how visual intelligence transforms traditional merchandising into data-driven decision-making, delivering measurable ROI through smarter design and enhanced customer experience.
Eyetracked partnered with Mum’s Whole Food, a leading organic grocery retailer, to conduct a comprehensive in-store eye-tracking performance audit. Using our VPS smart glasses, we monitored real customer journeys to uncover how shoppers navigated aisles, interacted with promotional displays, and focused their visual attention within key product zones. The analysis revealed underperforming shelf areas and inefficient signage placement that diverted attention away from high-margin products. By re-designing visual layouts and repositioning display points based on gaze-heatmap data, the client achieved a 17% uplift in product engagement and a noticeable improvement in overall dwell time. This project demonstrates how visual intelligence transforms traditional merchandising into data-driven decision-making, delivering measurable ROI through smarter design and enhanced customer experience.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
Latest projects
TRANSPORTATION
Document and improve processes to reduce costs, enhance efficiency and safety in transportation
TRANSPORTATION
Document and improve processes to reduce costs, enhance efficiency and safety in transportation
SECURITY
Enhance surveillance capabilities, improve threat detection, and optimise security protocols. Boost situational awareness and refine response strategies.
SECURITY
Enhance surveillance capabilities, improve threat detection, and optimise security protocols. Boost situational awareness and refine response strategies.
